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SOURCE: http://www.psu.com/PS3-10-year-plan-isnt-spin,-says-Sonys-Peter-Dille-News--a007020-p0.php
Sony America’s senior vice president of marketing Peter Dille has
asserted that the firm is ‘serious’ about its commitment to a 10-year
lifecycle for PlayStation 3, after conceding some industry folk may
pass it off as 'spin.’
“I hope that people know by now that we are serious when we talk about
10-year product lifecycles. I don't know; maybe sometimes guys in your
business think that it's spin. If it were spin, you wouldn't have PS1
and PS2 doing it; we're the only company that's ever done it,” Dille
told Gamasutra.
The executive went on to state that Sony is confident PS3 will remain
viable over the next decade, though cast doubt as to whether it’s
competitor’s would follow suite.
"So when we say we take a long-term view, we firmly believe that the
PS3 will not only be around in 10 years but it'll be driving the
business - driving this industry. I don't know if our competitors'
platforms will still be viable in 10 years; I do know that the
PlayStation 3 will be."
"... we're off to a strong start, I think; you can look at our PS3
sales versus the 360 after two years, and I think in that measure we're
ahead of them," he added.
While admitting the platform holder has become accustomed to being
market leader, Dille said that the firm has set its sights on ‘bigger
victories’ in the years to come:
"... we look at our performance last year with PS3 sales up 40 percent,
and we're happy with that - and yet we're accustomed to being the
leader in the business, so we're not happy enough," said Dille.
"We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."
Sony America’s senior vice president of marketing Peter Dille has
asserted that the firm is ‘serious’ about its commitment to a 10-year
lifecycle for PlayStation 3, after conceding some industry folk may
pass it off as 'spin.’
“I hope that people know by now that we are serious when we talk about
10-year product lifecycles. I don't know; maybe sometimes guys in your
business think that it's spin. If it were spin, you wouldn't have PS1
and PS2 doing it; we're the only company that's ever done it,” Dille
told Gamasutra.
The executive went on to state that Sony is confident PS3 will remain
viable over the next decade, though cast doubt as to whether it’s
competitor’s would follow suite.
"So when we say we take a long-term view, we firmly believe that the
PS3 will not only be around in 10 years but it'll be driving the
business - driving this industry. I don't know if our competitors'
platforms will still be viable in 10 years; I do know that the
PlayStation 3 will be."
"... we're off to a strong start, I think; you can look at our PS3
sales versus the 360 after two years, and I think in that measure we're
ahead of them," he added.
While admitting the platform holder has become accustomed to being
market leader, Dille said that the firm has set its sights on ‘bigger
victories’ in the years to come:
"... we look at our performance last year with PS3 sales up 40 percent,
and we're happy with that - and yet we're accustomed to being the
leader in the business, so we're not happy enough," said Dille.
"We have our sights set on bigger victories ahead and believe that we've got the plan to make that happen."